Written by Gelato Products
The frozen yogurt industry has grown in the US, and currently, there is a long list of frozen yogurt products and stand-alone stores in the market. However, the industry is still growing and if you are considering entering the market, here are a few key areas that require further analysis.
Know your customers – Look for a location that you see a demand for a frozen yogurt store. Start by conducting a survey and look at speaking to a range of people from your target market. It is important also to gather information on employment, income and how people spend their money.
Know your competitors – Your immediate competitors will be other frozen yogurt and ice cream stores in and around the location you choose. You can have a quick look at the nearby stores by scanning the area or by performing a web search. Visiting your competitors is a good way to understand what you are competing with and the standards you have to maintain.
Know the rules – You will have to pay tax for your business and these rules will vary from state to state. To start your business, you will also require special licenses and permits to serve food safely. If you intend on hiring staff, you will have to register your business for an Employer Identification Number and complete I-9 forms for all new hires.
Know the costs – Usually starting a yogurt store will cost between $10,000 -$50,000 up front. Look into renting costs, hiring staff, inventory and supplies. You will also need serving equipment like dispensers, bowls, spoons and tasting spoons.
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Gelato Products has everything you need for your ice cream parlor, including frozen yogurt paper cups and other Los Angeles gelato supplies.
