When working on your email marketing tactics, consider optimizing your subject lines.
Emails that have been segmented tend to garner a higher performance versus ones that aren’t. One can expect to see a higher open rate and click through rate with the use of personalization. According to various studies, segmented and targeted emails generate more than half of all revenue for the marketers that were surveyed, and over 30% of revenues were driven by the personalized emails sent. Now, this isn’t surprising due to the face that segmented emails provide a subject line that is catered to the consumer – meaning they feel like a person rather than a number in an email.
Clear, Concise, and Catchy…
When writing a subject line, you should always prioritize clarity. Furthermore, you should also consider the catchiness of your content. However, never sacrifice clarity for the entertainment value. Not only can this harm your marketing campaign, but it can also put you in a bind where you lose subscriptions.
When you’re crafting your subject line, you’re going to want to create something that essentially will stand out to your consumer base. This could be something that is both eye-popping but informative at the same time. You want to let your reader know that what they’re about to open is worth their time – even if it’s just enough for them to simply open the email. By focusing on mastering this technique, you will be able to create subject lines that help your clickthrough and open rates.