Using an IT Helpdesk to Boost Your Business

When computer problems occur in this day and age, they have the potential to bring entire operations grinding to a halt.

Productivity Costs

Imagine how much productivity is lost during a 30 minute Internet outage, then add up the outages that have occurred in a business throughout the year and there are bound to be major gaps in output. Simply put, it’s better for business when an IT department is efficiently run.

When a company doesn’t have a help desk, a source for employees to log errors and issues throughout the day, problems pile up. Not facing these issues head on leads to hardware failures, breaches in security and hacking incidents. Most businesses would love to staff an IT helpdesk, but few have the financial resources to do so.

Handling Support

Fortunately, there are methods of outsourcing your IT support efforts to off-site companies. These providers give employees a chance to log issues they face, and timely support in handling those requests.

The help desk essentially cuts out extended wait times using an automated system to log issues. No longer do employees visit the IT department when a computer goes down, an email ticketing system alerts personnel to the problem and describes the nature of the issue. A well-run helpdesk can enable IT to research the problem before they even begin to treat it. Ticketing systems also let IT managers arrange tasks for employees based on priority. This gives managers more control over their IT resources directly, and helps ensure that computer networking in Long Beach can continue unimpeded.

Here are three other methods businesses can utilize a help desk to improve the quality of their IT services.

  1. Help desks are efficient. They prioritize a work load, allow managers to review work that was completed, and provide trackable metrics that improve workflow over time.
  2. Managers can properly staff a department once each task has a priority. Help desk systems help IT personnel regulate their own workloads.
  3. Rather than a phone call, where words can be misconstrued or forgotten, a help desk creates a record of the correspondence. This helps ensure IT personnel actually address the problem.

Some companies maintain a combination of the two services, paying to staff a small IT department in-house for executives while basic user functions are outsourced.

What Marketers Do Better than Machines

Automation is a scary idea for many industries, because it seems to signal that many jobs will vanish. Especially in marketing, a business of largely analytical tasks for a high payout. Experienced marketers rely on automated reports, culling data that is automatically tracked. But automation can’t do everything, and it’s not a single solution to every problem your campaign faces. Anyone who uses Google AdWords knows that you can typically outperform the ad optimizer if you know even a little bit about display advertising. As your skills grow, you’ll find automation can’t keep up with you. There are some things that humans do better.

Anticipating Behavior

Machines can only report data and read what’s on the page. They will tell you which pages are most effective, but there is an entirely different dimension to reporting that gets lost along the way. Machines can’t tell you which demographics, for example, are converting best for your ads. Only you can find that by crunching the data you have into something actionable. That’s where machines fall short. They can tell you what you need to know, but not as yet how to react to that knowledge.

Deploying Campaigns

Machines and automation can make the process of deploying campaigns much easier, but they don’t do the job in its entirety. Machines can even offer you suggestions on what to bid on, and offer you some data on how those placements might perform. What machines can’t do is separate campaigns and perform testing. They can’t figure out why testing is needed in the first place, nor can they offer hunches on where to begin. You can use automation to find this data, usually through reporting, but it’s up to you to figure out how it applies to your campaigns.

Media Buying

Automation is what makes the banner advertising process possible. What machines can’t do is judge the quality of the traffic you’re receiving, and make decisions on how to further scale your campaigns. Machines can tell you how your campaigns are performing, but you are capable of making decisions on where your traffic comes from based on those results.


Automation is a benefit, not a deal breaker. You’ll need to automate some of your tasks just to stay afloat in the world of marketing, but we are long past the days of set and forget campaigns. Identify some menial tasks that automation can solve and focus on doing your own work more effectively.

Optimizing Banner Advertising

Optimization means different things to different campaigns. A real estate agent, for instance, might want to optimize their name as a brand. Amazon wants to optimize its product pages to draw in more sales. Here are some tips to optimize for your display advertising campaigns.


Before we dive into advice, it’s important to establish goals. We’re not talking about goals in analytics. Understanding the aims of your campaign will guide everything you do. Branding will require retargeting, for instance. Establish your aims first, then look at the tools you’ll use to achieve those goals.


Targeting is the first thing you should do in setting up a campaign. Whittle the potential audience down based on their location, their income level, their home ownership status, and other factors. Shrinking that audience strategically improves your chances of conversions, and decreases your spending.


Sales copy should touch upon specific benefits the customer cares about. Part of finding a good niche is learning how to solve problems for your clients, so use that to your advantage. Do include keywords related to your product, and do highlight the potential challenges your product over comes. Do not substitute that for flowery sales language. Identify what the customer wants to see, then give it to them.

Final Thoughts

Testing will help you scale these ideas beyond making a handful of dollars. Everyone is excited when they get their first sales, but dedicated banner advertising marketers don’t wait for more to roll in. They look for methods to increase profitable traffic to their campaigns.

How to Target Specific Segments of a Market

When you purchase traffic from a buy-side platform, you have to segment your audience in order to get the maximum benefit. These platforms buy traffic from all over the Web, offering several categories to work with. If you don’t segment that traffic you will spend profusely for visits that don’t actually help your conversion rate.

Targeting is one of the best benefits a buy-side platform offers to you, and you can bring out a campaign’s true earning potential. However, getting to that point requires a diligent study of your audience. Read on for tips to accumulate meaningful data you can use to segment your target market.

Study the Data You Generate

Whether you run an email list or an offer with a high payout, it’s helpful to review any data you have related to your conversions to learn more about the people who actually buy your product or service. Look at location, time of day and any other similarities that may exist among all of your conversions. Dig deep into the history of your campaigns to find out whether your hunches represent trends or stand the test of time.

You can start to target certain locations or income levels if you find that some are more responsive than others.

Study the Market

Say that you are selling a weight loss pill. The ideal candidate can seem like everyone, but if you saw that a certain celebrity endorsed the pill you could focus on that person’s target audience. Even with a minimal amount of knowledge about your subject, like which shows they watch, you can learn a lot about them by investigating that market segment.

If the celebrity in question happened to be a day-time star, you might guess that your target was unemployed or worked irregular hours. Targeting lower income levels in entertainment might help sell your product, or you may find the solution is to sell to housewives in the bread basket of America. You’ll never know the answers to these questions if you’re not exploring your target market and media related to it.

Test with Purpose

The final tip is to approach every test like a true experiment. Have a clearly stated hypothesis, such as theorizing that your diet pill will sell best to those house wives. Then you can begin to craft your experiment with the intentions of arriving at your conclusion by segmenting your traffic.

Once the test is over, approach the results objectively. It can be hard to walk away from your own idea even if the data tells you you’re wrong.

Why you need business insurance?

At present, many companies are provided with business insurance policies to safeguard their businesses. It can be defined as a risk management option to nullify the loss of a business firm.

As said earlier, any company owner in need to protect his or her businesses from risk factors like theft, natural disaster and automobile accidents can make use of business insurance. Apart from the above specified factors, you can also claim for insurance for factors like death or disability of key employees and legal liability. Today, both small and large companies are making use of business insurances to safeguard their businesses.

Different types of business insurance

Business interruption: At present, many business insurance companies are offering policies to cover the loss of income of a company during their downtime.

Worker’s compensation: Here the compensation is given to the concerned workers. If the health issue is occurred as an accident while doing work, concerned person can directly apply for his or her claim. Some among the common examples found under this category include injuries due to heavy weight lifting and injury due to explosions.

Company vehicle: As the name suggests, company vehicle is insured here to nullify the loss of money. Always automobile insurance is taken separately from other insurance like property.

Property insurance: This type of insurance is generally suggested for losses due to theft and physical damage of property. Businesses can improve their property insurance rates by including various safety parameters like alarm systems and sprinkler systems.

Benefits of having a B2B portal

B2B (business to business) model is still evolving. The current format of B2B includes many types of products, services and information exchanges. They are primarily exchanging with others except the consumer.

One of the proven and result producing B2B strategy is the company Website. In this case, instead of targeting with the end consumer, these company Websites are aimed at attracting other companies and their employees. Unlike consumer Website, many of these company Websites aimed at other companies and their employees that may require prior registration and authorization to use it. Some even call them as trading portals.

Having a B2B Website aimed at other businesses and services bring many benefits to a company. It is a powerful tool to expand the business. It can bring higher returns with a minimal investment. Annual membership generates much needed cash for a company while providing advantages to participants. Company Website is a way to generate millions of buyers and sellers. It is also a way to automate bulk of a business cutting cost on labor and other services. Having a regularly updated Website also helps to get a better ranking on Google and other search engines. Information you collect from visitors to the site is a treasure trove for the company.

Work around international shipping restrictions

When making purchases online or if you wish to have a parcel delivered to your home, sometimes your region might be subject to international shipping restrictions. Similarly, if you are a seller, you might be faced with a situation where you cannot deliver your packages to your client due to international shipping restrictions. A solution to this issue would be to opt for mail forwarding services.

As an individual or as a company, the mail forwarding service provider might offer you the possibility of having a US address. Then you would be able to link the mail forwarding service to this address. The international mail forwarding company would then handle the remailing of your packages to you at your home address. This would allow you to order products from US-only companies even if you are not in the USA. Some companies tend to offer only domestic shipping. Therefore having a US address would help you solve this issue and enable you to have access to different products.

These mail forwarding companies often allow you to view the volume of mails and packages received through an online interface and offer you the possibility to choose the most convenient moment to have the packages delivered to you. This is convenient for people who tend to travel a lot or are not often home.

The Risks of Today’s Modern Business Environment

Running your own company has never been easy. However, if you speak to people who have had their own business for decades now, they’ll tell you a tough truth: it’s harder now than ever before. Despite all the technology available to you and the potential for a greater market than in decades past, modern companies have to put up with all kinds of challenges.

Much of this comes from our own government in the form of various regulations and laws. Sadly, they were passed with the best of intentions, but just don’t have this effect. What most business owners have found is that they are constantly trying to get by but are instead held up by bureaucracy.

You probably know this if you’re familiar with workers’ compensation in Santa Ana. If an employee gets hurt while working for you, your company could have a very large lawsuit it needs to handle. The laws are written in such a way, though, that you’ll almost certainly be paying out.

An Introduction to Time Tracking Software for Online Businesses

If you employ people for your business, there’s a lot to take into consideration. If you pay them by the hour, one of your main points of interest is probably how many hours they spend working for you. This is when the right kind of time machine can come in handy.

Of course, in today’s work, it’s often the case that you never see your actual employees. If you run an online business, they could be working for you on the other side of the world. But with online time tracking, you can be rest assured that you know when they’re clocking in, clocking out and how long they’re working.

While this is often helpful when it comes to assessing the qualities of your employees, it’s essential when it comes time to pay them. You need a tracking application that is reliable and makes the actual payment process a breeze.

There’s no shortage of what online resources can do in terms of tracking your employee’s hours. Therefore, you should only consider software that also makes it easy to see, at a glance, when your employees missed work, clocked in late, left early, etc. Hopefully, these aren’t issues you deal with often, but this is still a nice benefit to have.

Just because you have employees who aren’t working right in front of you doesn’t mean you can’t keep an eye on their time. Utilize the right online option for time-tracking and the process is no problem.

Management Support

If you’re part of an organization and the boss doesn’t advance your ideas up the management ladder, you might be wondering how one can change that.
You can find people complaining about this everywhere in organizations, in project teams, frontline departments and every group that needs someone from upper management to approve their ideas. All in all, almost everyone has this problem.

People are frustrated when they think that they’re not listened to. This can be an issue because plenty of people think that respect is the same with listening. There is a good chance that the listening skill is good enough. The problem is usually that they don’t want to implement that idea or they don’t agree with it.
Below you can find some suggestions in case you want to get an improved response to the proposals you make.

Find out what the needs are. The proposal might be great, but the management might not be interested to improve that area of the company. Even if the problem that you solved is important, the bosses might not be aware of that, and their focus might be another one. Wondering how can you use the creative energy to solve the problems that actually interest the company leaders?

Make a business case. You probably know that if you want to get someone’s attention to your ideas, making a business case gives you a much better chance at success. It’s not always something easy to do though. For example, if your idea has a $20,000 price tag attached to it, even if the employee satisfaction is dramatically improved, you can’t be sure that they will accept it. What a manager really wants to know is how much money will the company make if they invest those $20,000. Learn to put a price on employee satisfaction and the increase in profits that it can bring. Don’t invent stuff, make sure it’s realistic.