4 Digital marketing skills to master for new business owners

Digital marketing handwriting note with laptop, pencil on notebook, eyeglasses and coffee cup on desk

If you are a small business owner, you will realize that you have to wear many hats to keep your costs low and manageable. Here are some digital marketing skills that will help your business generate more buzz and reach its intended target market.

Blogging and content management – Look at what you want to achieve from your blog and how you can enhance your branding. The best way to get the most from your blog and content is to understand what motivates your audience. Your content should be based on the goals and the aspirations that motivate your target audience. Consider developing an editorial calendar that plans out the posts that will be released. Mix relevant topics to balance the site and to provide consistent content to your audience.

Web analytics – Data on how your online visitors engage with your website will help you create advertising campaigns that are effective. Look at creating a Google Analytics account and use this account to understand your audience.

Social media – Social media has become a strong platform for companies, as they look at building relationships with their audience. Look at platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube to reach your audience on a personal level.

Email marketing – Email marketing will help to boost web traffic and generate leads to make your company visible. Look at always sending welcome notes, payment approvals, or shipping confirmations to keep constant contact with your audience.

Top Legal Mistakes to Avoid as a Novice Business Owner

As a novice business owner, there are numerous roads and steps you’ll need to take if you want to be successful. One of the most important things that you do need to keep a watchful eye out for however, is avoiding any legal mistakes that you could make unknowingly.

This article will discuss some of the more common legal mistakes beginner business owners tend to make.

Selecting the Right Business Structure

Choosing the right business structure can make all the difference financially. When deciding, it’s best to seek out the advice of an attorney, like Barry K. Rothman, or other seasoned lawyers like him. Tax professionals can also provide you with a plethora of advice as well.

There are certain things you’ll need to consider such as your personal tax circumstances, filing costs, yearly maintenance and filing, tax benefits, and more. It’s best to speak with a tax professional beforehand so you know what route you should take in order to minimize the damage come tax season. Check out all the Barry K. Rothman reviews online and you’ll see why he and his firm have helped thousands of clients with their business and entertainment career.

Protecting Your Assets

Most business owners will either sell goods or services. However, doing so without a written agreement means you’re forgoing terms that you can create. Essentially, it’ll be left up to common contract law if you end up in a dispute – and it might not swing in your favor. A better option is to create a service agreement with your clients and customers. This not only keeps an eye out for your own business but you’re also clear you and your customers of the obligations under your terms.