The Benefits of Using WordPress for Your Web Design

Many Web-based businesses are utilizing WordPress for their website design. If you’re looking for affordable Web design in Los Angeles, Ca, then WordPress might be a good platform to try and work with. Here are some of the reasons why.

Ease of Use

WordPress uses templates, says, so designs are much easier to customize and use day to day. Even big brands realize this. Templates, and the coding languages used to make them, have also evolved significantly. Today, a WordPress page can render a high quality GIF image. Combined with other powerful features, such as Web fonts and Javascript, and WordPress becomes a powerful platform primed for Web development.

Strong SEO

WordPress has always been good for SEO because it’s OpenSource and highly optimized. With plugins like Yoast, WordPress offers top notch SEO. You can see how quickly pages are loading, get information on relevancy, and perform an entire analysis of your website in just a few clicks. It’s possible to do these things in other platforms, and even in a customized environment, but it’s also expensive and time consuming to do so.

Good Support Network

Because WordPress is Open Source, there are constantly people working on the designs. As a result, there are new updates aimed at squashing bugs and closing security vulnerabilities. WordPress is one of the safest platforms around because it has such a dedicated community of users working hard to make it safer and more efficient. It also means that if something breaks, you have a wide network of users and forum posts to dig through to find an answer to what you’re looking for.

More Options: How Credit Cards and Currency are Changing

You may have heard that digital wallets are beginning to catch on as smartphone adoption rates rise. This is a good thing for consumers and businesses, because it reduces the risk of fraud and unauthorized access to sensitive account data. Due to the multiple layers of security used in such transactions. That’s why some digital wallets are accepted in over 100 countries.

Increasingly, credit card processing companies are making hardware and software compatible with these new developments. Getting all of these services to “talk” to one another, in order to exchange financial information for a customer’s account to complete the purchase, has been a challenge up till now. Today, there are more ways than ever to pay for something in line at your local department or grocery store, and several advantages to all of them.

Basic Security

When sending payments over the internet, the purchaser needs to relay his or her information to the merchant’s bank. This information includes account numbers, as well as the amount to be transferred. All of this data is first encrypted before it’s sent anonymously through a payment gateway.

On the consumer side, you sign up for an account. This account trakcs all of your data, so you can imagine that this account’s credentials are basically vouching for your bank account.

This is a good thing overall because accounts don’t really vanish. If you were to lose your wallet, you might lose your credit cards for a while, and will definitely lose the cash inside that wallet. With digital wallets, you can simply log in from another device and continue as usual. You’ll still want to report your phone lost or stolen, but your device has additional security that prevents hackers from gaining access to it.

Modern phones use NFC chips to store financially sensitive data. Even if the hacker gains root access to your phone, it would be quite difficult to gain entry into this chip to steal the data inside.

What Changed

According to, one of the fundamental shifts that occurred was the move to digital. Today, nearly everyone has a cell phone and that cell phone contains personally identifying information like your bank account. Companies that process transactions at the register have ample experience working digitally, which translated well to brick and mortar stores. Today, you’re just as likely to swipe something on your phone as you are to swipe your card.

How to build a high-performance marketing team?

Growing a company can be difficult in a competitive market where customers are constantly changing. Marketing has now become an important factor in strengthening customer trust and building a relationship even after a sale is complete. Therefore, building a strong high-performance marketing team can be your ticket to business success.

Remember Rome wasn’t built in a day – Your marketing team will only serve their customers if they love working for your organization. Creating a work culture that is based on teamwork, integrity, and creativity, can be a good way to instill the right mindset.

Rate individually – Look at each marketing member’s strengths, expertise, weaknesses and how they each contribute to your bottom-line objectives.

Rate your marketing – Measuring and rating your marketing efforts will give you and your marketing team a clear idea of how to continuously improve.

Document goals – When your marketing team has a clear destination, they will be able to take the necessary steps to get there. Your goals should be clear, measurable and attainable.

Transform blockers – Often a project will have blockers that stall or prevent the project from going forward or reaching its full potential. Start with prioritizing these issues and ask one team member to handle each issue as a separate project.

Identify gaps – If your issues are related to the lack of skill, expertise or experience, look at getting outside help in the form of a consultant.

The ideal customers for an ice cream store

Summary: Even something as popular as an ice cream store should target specific markets. In this article, we look at the ice cream eating habits of families with children and adults.

The first step when starting a new business, or even marketing an existing business is to identify the target market. Ice cream shop owners assume that everyone is their target market, when in fact, with a little bit of targeting, they will save both time and money when marketing the store. Even niche stores that sell healthier options can cater to several subsets of the same market. This is why it is important to know who your target is and how to entice them. Here are the main target markets for an ice cream store:

Families with children

You can target your advertising by both age and gender. At least 34% of households with children consume at least four quarts of ice cream every month. Similarly, African American households prefer a larger range of flavors and eat more of the dessert than the typical household. Households without children consume about 20% less than those that do. Families that travel with children almost always stop for an ice cream on the way.


When it comes to teenagers, the statistics are slightly different. Teenage boys will always order premium ice creams when available. Teenage girls on the other hand only opt for the premium flavors after a breakup or during stressful times. The standard fare for teenage girls are healthier options like froyo or low-calorie low-sugar flavors.

Use data like this to position your store for the right demographic and make the most of your advertising dollars.

Written by Gelato Products. In the market for frozen yogurt supplies wholesale? Gelato Products will have everything you need for your store.