Upgrade your merchant account

Article by How Merchant Accounts Work.

In this modern age, nothing facilitates strengthened e-commerce and online sales volume the way online credit card merchant accounts can. With secure online credit card facilities, you and your business will see increased business revenues brought about by fast, reliable, and hassle-free payment systems that allow you to accept credit cards from all over the world. Use the power of secure online servers to help increase the speed and reliability of credit card payments and allow your customers to shop quicker, safer, and easier than ever before. With a reliable system enabling your business to accept payments as easily as swiping a card – or receiving card information – your customers will enjoy this newfound convenience in payment.

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Effective Tactics for Inbound Marketing

Display advertising has become crucial to business, and is one of the fastest growing channels in Internet marketing. It’s one of the most effective methods to increase leads from inbound marketing efforts, offering marketers a plethora of tools to track and test their offers. Having an understand of how inbound marketing works, including the most beneficial methods to use it, will help you find new channels to advertise and draw in more leads.

Optimization

Optimization can refer to either your website or your display advertising. It’s the practice of improving your website’s ability to engage the user, and includes many elements. For instance, optimization is used in search marketing to highlight certain key terms. In CPM advertising, it is used to improve the chances for a conversion to occur. Usually, you would optimize content above the fold (the halfway point of a Web page). You might also consider optimizing the headline, which is typically the first thing a user sees.

Optimization can also refer to the speed with which elements load on a website. This is crucial to banner advertising as you will be charged when the tracking pixel fires, regardless of whether the user sees your content. Faster page load times decrease the chances of poorly reported click data.

Content

The content of a website is what influences the user and the ad. Content reflects user intent, but it also determines what ads are relevant. Sites are usually organized by a particular theme, which is broad and over reaching like “tech” or “politics.” From there, the site usually has a specialty, like mobile tech or liberal news.

When you buy traffic from a buy-side platform, and you designate demographic targeting, the platform may use the content of the Web page (along with some backend statistical data) to determine whether your ad and the audience would be a good fit. Of course, bidding also plays a role, but it becomes easier to bid on a particular demographic once you understand more about what its audience is doing.

Final Thoughts

Understanding more about how the elements of marketing work together will impact your bottom line. Once you know the kind of content your audience reads, and how to optimize your ads to reach them, you will see an increase in conversions.

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Importance of Having the Right Business Card

The importance of having the right business card in this modern business world is that it a tool businesses need to use. Business cards are an effective method of advertising and it is a cheap way to get the word out about one’s business. So many people forget about the full value of having professional business cards on them and it’s important that this small piece of paper be a part of your business image. Business cards are the first item potential clients receive from you and it is your first opportunity to make a strong impression on them. Keep in mind that cheaper isn’t always the best option and it can affect that strong impression you desire to make.

Look into enlisting the help of a professional designer to design your business cards unless you have the skills to design your own business card. The designer should be able to handle designing your brand logo image and other advertisement such as brochures, letterhead stationery, website, blogs, and social media accounts).

Keep the business card simple and they should be 3.5” x 2” in size and there isn’t too much space available on the card. Avoid making your logo too large, don’t make the text too small that’s uncomfortable to read and it’s okay use white space on the card.

The business card should have your business name, your name, company’s logo, name of the company, company website address, phone number, address (if it is a physical location-based business), and email address. If space permits add on a fax number, or cell phone number. Changing the shape of the card is conventional and unique however, one thing to keep in mind with that it should easily fit in a person’s wallet. Avoid cluttering up things in the design of the business card and they should be simple and clean.

To create a powerful message on your business card, it will need to inspire your prospects to take action after reading your business card. The primary goal of your business card is to interrupt your potential clients with a headline that will immediately grab your attention. Use the business card to educate them about your business, your products and services offered, highlights all of the values offered, and with that make them an offer they absolutely cannot refuse.
The last line of your business card should have say something about seeing the opposite side of the card to see a special offer. The focus is on making it so irresistible that the prospect will turn over that business card to learn more about the special offer your business is offering them and respond to that offer. The business card should make an informational offer such as report, a CD/DVD, webinar or even a teleconference call.

Take part in the social media revolution by creating a Youtube video that is approximately 1-2 minutes long explaining your expertise and put that the video url on your business card. The video should have someone to interview you in a Larry King exclusive interview style. This video will easily label you as an industry expert in the business and showing that you know and have experience in the industry. Do a secondary Youtube video of about the same length explaining the reasons why they should take this specific action with your business. Make sure you are looking directly into the camera for this video so they will see you are looking at them, adding in that personal touch. Add this second Youtube video on your business card too.

Several suggestions to turn your business card into a way of building leads:

Think about the response you desire for your business cards and the structure of the message on the card that will generate desired results.

Stay informed about every marketing piece that is out there that can be used including business cards that should always focus on the art of persuasion.

Finally think about all of your knowledge and skills to create these amazing business cards that will indeed draw in action you desire for your business.

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Using an IT Helpdesk to Boost Your Business

When computer problems occur in this day and age, they have the potential to bring entire operations grinding to a halt.

Productivity Costs

Imagine how much productivity is lost during a 30 minute Internet outage, then add up the outages that have occurred in a business throughout the year and there are bound to be major gaps in output. Simply put, it’s better for business when an IT department is efficiently run.

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