The most effective way to market yourself

If you’re looking at starting a new business or looking for a new job, selling yourself right is key to getting the job you have always wanted. Here are some simple tips to help you sell yourself effectively.

Identify your niche – List out your interest, talents, and passions to focus on what you can offer your business or employer. For example, if you are good at talking to people you could consider a career in sales.

Seek recognition for your expertise – To showcase your knowledge, get involved in communities and interact with leaders with similar interest. Not only will you learn new things, but you will also be able to offer your knowledge to others in the industry.

Build a community – Use Facebook and LinkedIn to create a community of like-minded people and share your knowledge with that group.

Be of service to others – Help others by mentoring younger professionals. Not only will the opportunity refresh your mind about concepts, but it will also help you stay in touch with the changes in your industry.

Remember who you are – Your message to the world should be clear and always professional. Avoid using language that may offend specific groups and remember to always offer your views diplomatically. It is important to note that the best person to market themselves is you, so ensure that you sell yourself in a way that matches your real personality and professional style.


5 Essential positions you should fill when building a marketing team

If you are looking at building a high performing marketing team that is focused on growth and client acquisition, here are the five most important positions you need to fill.

The player-coach – Your marketing team will need a leader who is someone with high intellectual capacity, has an entrepreneurial spirit, and the ability to lead others. Although this position involves managing others, they will also have to learn to be hands-on and look carefully into all aspects of the business.

The researcher – Marketing correctly will require information like algorithms, bid management, and Google updates.

The Writer – Good quality content is vital to your marketing portfolio. Exceptional writers are required for blogs, social media, for PR, or advertising.

The website pro – You will need someone to design and develop your website. Managing your website in-house is an excellent way to stay current and make changes whenever required.

The analytics and operations pro – It is essential for any business to have a data-driven, operations-focused team member who can manage technology solutions and provide analytics that will help decision making. They will also be able to track your progress and help with forecasting sales and customer engagement as and when products, services or marketing tactics change.

If finding five professionals is difficult as your business is small, look at integrating the roles with individuals who have previous experience in similar positions.

5 Money management tips for young business owners

Being a successful entrepreneur is a dream of many young professionals who aspire to become successful in the business world. Here are some simple tips that will help young business owners succeed in business.

Set a budget – Budgeting is key to managing your personal and business expenses. However, it is important that the budgets set are realistic and cover your expenses. Look at focusing on your business’s needs, instead of your wants to help you spend on what is important.

Decode financial statements – Financial statements will provide you with information about the health of your business. Therefore understanding financial data is key to making sound decisions that will help you steer your business in the right direction. Understand basic finance and mathematical concepts before you embark on any business venture.

Save receipts – When calculating your taxes, you will find that your old receipts will become highly beneficial. Look at recording your receipts and business expenses in an organized manner that can be referred by you or a staff member with ease.

File your taxes – Paying taxes is a must as not paying your taxes is a federal crime. To avoid heavy penalties, file your taxes and hire an expert to assist you if you are unable to do it on your own.

Diversify – Reduce you effects of failure by diversifying your business and placing funds in alternate investments. Diversifying is a contingency plan that will act as a cushion when your core business is not doing well.


4 Digital marketing skills to master for new business owners

Digital marketing handwriting note with laptop, pencil on notebook, eyeglasses and coffee cup on desk

If you are a small business owner, you will realize that you have to wear many hats to keep your costs low and manageable. Here are some digital marketing skills that will help your business generate more buzz and reach its intended target market.

Blogging and content management – Look at what you want to achieve from your blog and how you can enhance your branding. The best way to get the most from your blog and content is to understand what motivates your audience. Your content should be based on the goals and the aspirations that motivate your target audience. Consider developing an editorial calendar that plans out the posts that will be released. Mix relevant topics to balance the site and to provide consistent content to your audience.

Web analytics – Data on how your online visitors engage with your website will help you create advertising campaigns that are effective. Look at creating a Google Analytics account and use this account to understand your audience.

Social media – Social media has become a strong platform for companies, as they look at building relationships with their audience. Look at platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube to reach your audience on a personal level.

Email marketing – Email marketing will help to boost web traffic and generate leads to make your company visible. Look at always sending welcome notes, payment approvals, or shipping confirmations to keep constant contact with your audience.

Top Legal Mistakes to Avoid as a Novice Business Owner

As a novice business owner, there are numerous roads and steps you’ll need to take if you want to be successful. One of the most important things that you do need to keep a watchful eye out for however, is avoiding any legal mistakes that you could make unknowingly.

This article will discuss some of the more common legal mistakes beginner business owners tend to make.

Selecting the Right Business Structure

Choosing the right business structure can make all the difference financially. When deciding, it’s best to seek out the advice of an attorney, like Barry K. Rothman, or other seasoned lawyers like him. Tax professionals can also provide you with a plethora of advice as well.

There are certain things you’ll need to consider such as your personal tax circumstances, filing costs, yearly maintenance and filing, tax benefits, and more. It’s best to speak with a tax professional beforehand so you know what route you should take in order to minimize the damage come tax season. Check out all the Barry K. Rothman reviews online and you’ll see why he and his firm have helped thousands of clients with their business and entertainment career.

Protecting Your Assets

Most business owners will either sell goods or services. However, doing so without a written agreement means you’re forgoing terms that you can create. Essentially, it’ll be left up to common contract law if you end up in a dispute – and it might not swing in your favor. A better option is to create a service agreement with your clients and customers. This not only keeps an eye out for your own business but you’re also clear you and your customers of the obligations under your terms.

Three ways to take and store offsite data backup

Often, the most overlooked component of IT services is the process of taking and storing backups of critical data. The corporate backup strategy should follow the 3-2-1 model. Three copies of the data, two onsite and one offsite. Here are three methods of handling off-site backup data:

Off-site location

The most basic and common method is to take the backup on-site and then transport the tapes (or disks) to an off-site location at regular intervals. There are several disadvantages to this approach, but the most pressing is that the backup is not secure until it is off-site. For many organizations, the risk is too great to lose 24 hours worth of data. No operation should run without this level of data safety.

DR Site

Another option is to use the disaster recovery site as the offsite data location. The typical approach is to colocate a server at a Los Angeles data center and then transfer the data through the internet. The data is then in a secure location, there are no transport risks, and data verification is possible at the destination.


A slight expansion on the above would be to run real-time backup operations directly to the server at the data center. Running backup operations directly to the data center will require additional infrastructure and storage. Data center providers like Rack Alley can provide the cabinet space and bandwidth you will need.

Creating effective marketing communications for a small business

Small businesses will not have large budgets to spend on marketing and communications. Therefore, it is important that small businesses have a clear plan when embarking on any form of advertising.

When you are looking at selecting advertising methods ensure that they grab your consumers’ attention, provide information and offer consumers a reason to buy your product or service. Any marketing campaign should try to create a relationship, that will build a two-way interaction between the business and the consumer. Your message to your consumer must nudge the consumer to buy your product or service by providing a clear message that is visual and one that offers the consumer a single inspiring idea.

When creating a marketing campaign, consider starting the project with clear objectives. Clear objectives will provide a single creative message that will help the team working on the project. Reaching out to any target market can be difficult, as people are busy and distracted with the large number of marketing messages they receive. Making your idea stand out is key to fuel interest and inspire action.

Gather inspiration from campaigns that used key features of their product to make a statement in the market. Look at the “got milk” ads and the “smell like a man” old spice slogan. These messages resonate in consumers’ minds as they are simple and give you an overall idea about the product and focus on the products need to the consumer.


The Benefits of Using WordPress for Your Web Design

Many Web-based businesses are utilizing WordPress for their website design. If you’re looking for affordable Web design in Los Angeles, Ca, then WordPress might be a good platform to try and work with. Here are some of the reasons why.

Ease of Use

WordPress uses templates, says, so designs are much easier to customize and use day to day. Even big brands realize this. Templates, and the coding languages used to make them, have also evolved significantly. Today, a WordPress page can render a high quality GIF image. Combined with other powerful features, such as Web fonts and Javascript, and WordPress becomes a powerful platform primed for Web development.

Strong SEO

WordPress has always been good for SEO because it’s OpenSource and highly optimized. With plugins like Yoast, WordPress offers top notch SEO. You can see how quickly pages are loading, get information on relevancy, and perform an entire analysis of your website in just a few clicks. It’s possible to do these things in other platforms, and even in a customized environment, but it’s also expensive and time consuming to do so.

Good Support Network

Because WordPress is Open Source, there are constantly people working on the designs. As a result, there are new updates aimed at squashing bugs and closing security vulnerabilities. WordPress is one of the safest platforms around because it has such a dedicated community of users working hard to make it safer and more efficient. It also means that if something breaks, you have a wide network of users and forum posts to dig through to find an answer to what you’re looking for.

More Options: How Credit Cards and Currency are Changing

You may have heard that digital wallets are beginning to catch on as smartphone adoption rates rise. This is a good thing for consumers and businesses, because it reduces the risk of fraud and unauthorized access to sensitive account data. Due to the multiple layers of security used in such transactions. That’s why some digital wallets are accepted in over 100 countries.

Increasingly, credit card processing companies are making hardware and software compatible with these new developments. Getting all of these services to “talk” to one another, in order to exchange financial information for a customer’s account to complete the purchase, has been a challenge up till now. Today, there are more ways than ever to pay for something in line at your local department or grocery store, and several advantages to all of them.

Basic Security

When sending payments over the internet, the purchaser needs to relay his or her information to the merchant’s bank. This information includes account numbers, as well as the amount to be transferred. All of this data is first encrypted before it’s sent anonymously through a payment gateway.

On the consumer side, you sign up for an account. This account trakcs all of your data, so you can imagine that this account’s credentials are basically vouching for your bank account.

This is a good thing overall because accounts don’t really vanish. If you were to lose your wallet, you might lose your credit cards for a while, and will definitely lose the cash inside that wallet. With digital wallets, you can simply log in from another device and continue as usual. You’ll still want to report your phone lost or stolen, but your device has additional security that prevents hackers from gaining access to it.

Modern phones use NFC chips to store financially sensitive data. Even if the hacker gains root access to your phone, it would be quite difficult to gain entry into this chip to steal the data inside.

What Changed

According to, one of the fundamental shifts that occurred was the move to digital. Today, nearly everyone has a cell phone and that cell phone contains personally identifying information like your bank account. Companies that process transactions at the register have ample experience working digitally, which translated well to brick and mortar stores. Today, you’re just as likely to swipe something on your phone as you are to swipe your card.

How to build a high-performance marketing team?

Growing a company can be difficult in a competitive market where customers are constantly changing. Marketing has now become an important factor in strengthening customer trust and building a relationship even after a sale is complete. Therefore, building a strong high-performance marketing team can be your ticket to business success.

Remember Rome wasn’t built in a day – Your marketing team will only serve their customers if they love working for your organization. Creating a work culture that is based on teamwork, integrity, and creativity, can be a good way to instill the right mindset.

Rate individually – Look at each marketing member’s strengths, expertise, weaknesses and how they each contribute to your bottom-line objectives.

Rate your marketing – Measuring and rating your marketing efforts will give you and your marketing team a clear idea of how to continuously improve.

Document goals – When your marketing team has a clear destination, they will be able to take the necessary steps to get there. Your goals should be clear, measurable and attainable.

Transform blockers – Often a project will have blockers that stall or prevent the project from going forward or reaching its full potential. Start with prioritizing these issues and ask one team member to handle each issue as a separate project.

Identify gaps – If your issues are related to the lack of skill, expertise or experience, look at getting outside help in the form of a consultant.