When you purchase traffic from a buy-side platform, you have to segment your audience in order to get the maximum benefit. These platforms buy traffic from all over the Web, offering several categories to work with. If you don’t segment that traffic you will spend profusely for visits that don’t actually help your conversion rate.
Targeting is one of the best benefits a buy-side platform offers to you, and you can bring out a campaign’s true earning potential. However, getting to that point requires a diligent study of your audience. Read on for tips to accumulate meaningful data you can use to segment your target market.