For small businesses, making sure your marketing investments pay off is vital. Here are some marketing strategies that will cost you $100 or less while providing you with a good return on investment.
Research your market (cost: $0) – If you identify who your ideal buyer is, you will be more likely to understand how best to market to them. Understand gaps in the marketplace and how best you can advertise in them. This will also involve analyzing your competitors and how they target their consumers.
Turn email into your heavy hitter (Cost: From $20 to 50 per month – up to 5,000 contacts) – Email marketing works well for businesses and startups. It is the preferred communication method for many consumers as they are given the time to understand what product or service which is being sold.
Faster hosting for your website (Cost: $9 per month) – Since most consumers do research on what they intend to buy online; you should ensure that your audiences are engaged and intrigued for longer on your website. Do this by providing quick and easy access to visitors to your website. Your website should also be able to automatically detect what type of device your consumers are using and amend the format automatically.
Be strategically social (Cost: $41-71 per month) – For example, a sponsored post on Facebook or LinkedIn will only cost you $41. These forms of advertising will help to target consumers who will be more likely to buy your product or service.